There are numerous ways to popularize a business and achieve higher ranking in search engines. Out of all, the one that is followed by all the business people and also the inexpensive one is article writing.
Article Writing is preferred by the webmasters as this strategy can be easily implemented without much expense. Your article will fetch you benefit only when it is written perfectly with proper grammar, valuable content and problem solving to the readers. The online business that aims to increase the sales pitch, get huge reputation and higher ranking should definitely use this article writing strategy.
When you write articles make sure that the content is not copied from any other site. The information you post in your article should be new and keep the audience engaging. The article writing stands as a pillar which is also used for search engine optimization purpose. If you could not generate traffic to your site, then use the search engine optimization articles. When you write articles with guidelines of search engine optimization and submitted in more directories, your site will get visibility in search engines and viewed by more people.
Article writing is also called backlinking strategy. Backlinks are healthy way to generate traffic to a site. Article writing is one of the cheapest offpage optimization that is preferred by the web owners to increase the traffic by building quality links. The quality and organic backlinks will not only generate traffic, but also push your site to the top position in search engines.
The article writing should be well written using the search engine optimization techniques. To make your article SEO optimized, you should select few keywords for your article that is related to your business. The keyword thus selected should be used in your article to make it search engine friendly.
The keyword density should be rightly followed and the average range of the keyword density for an article is in between 2 and 5%. Using the keyword more than that or less that will destroy the quality of your article and your article will not appear in the search engine results page.
Keyword inclusion is very crucial in your article writing, but your article should not look artificial with the excess inclusion of the keyword. The keyword should not be used in all the lines and you should know how to spread it in all the paragraphs. The keyword inclusion is necessary to increase the incoming traffic to your site.
You can use more than one keyword in the article writing. When you use unique keywords you can impress the readers as well as get exposure in the search engines. The keyword should be definitely included in the article title, first and last paragraph of your content. There are numerous renowned article directories like ezine, articlebase etc. where you can submit articles on any topic and generate traffic.
To make your article more professional, it should be written with good grammar, free from spelling errors and in the right format. Frame your article in to short paragraphs to give professional look to your article. Also when you are giving tips it should be written one by one or in bulleted points.
The article created with SEO rules will be sensed easily by the search engine spider and given higher ranking.