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Making Use of an XML Sitemap in Boosting Your Search Engine Optimization (SEO)

If your business entails maintaining a website or a collection of websites, search engine optimization is a key to gain more traffic to your website and make your website known to as many people as possible. Boosting your SEO is possible through a lot of different ways, such as using meta description tags and optimizing the keywords of your website’s content. But for an effective way to boost your SEO, try creating an xml sitemap.

XML Sitemap
XML Sitemap

Introduced in 2005 by Google, the xml sitemaps were first known as Google sitemaps. Xml sitemaps are instrumental in the search engines’ goal of indexing websites. An xml sitemap is a file that contains a list of all the pages of a website that can be crawled by search engines, as well as information about each of these pages. Information such as the time the page was last updated and the page’s relationship to the other pages of the website are included in an xml sitemap.

While xml sitemaps are not necessary for your websites, having one gives your website a lot of advantages. These advantages include the following:

  • More chances that search engines will find all the pages you want to be indexed
  • The ability to set the priority on each of your pages for crawling
  • More frequent crawling of the website’s pages

Creating an xml sitemap is easy. You can either code your xml sitemap from scratch or make use of your favorite xml sitemap generator. Whichever method you use, do not forget to check your generated xml sitemap for broken links and make your xml sitemap as simple and as organized as possible.

Once created, the xml file can be uploaded to your server. But the best way to utilize your xml sitemap for SEO purposes is to submit it to the search engine tools. This will allow the search engines to crawl all the pages of your website easily and to rank your website accurately.

There are many sites now that utilize xml sitemap. This is because more search engines have adapted the idea that only Google utilized before. Sites such as Yahoo, MSN, Ask, and IBM have now provided support for utilizing xml sitemaps in websites.

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